Brand Reporter for Accenture

 Italy at the Amazon Web Service

Report and KPI

  • Stories realized: 23
  • Views : 1K
  • Reach : 20M

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On March 27th, one of the most prestigious events in the Italian cloud technology scene took place in Milan. Amazon, promoter of the event, took advantage of the opportunity to inform the participants, over 2,000, of the best practices and new services related to the Amazon Web Service platform.

Numerous event partners supported the initiative and obviously took the opportunity to promote their cloud technologies.

In particular, the recruiting division of Accenture Italy, which has always been sensitive to innovation as a company, promoted its initiative towards young technology enthusiasts through CloudChallenge2018, a quiz challenge to collected the preparation level of participants on cloud technologies.

 

Brand Reporter 

Through an editorial staff of 3 Brand Reporters in collaboration with the Accenture Italy Social Media Team, we planned a live oriented editorial plan that allowed us to study and schedule multimedia contributions guaranteeing a Live Content Creation service on the official Accenture Italia social media channels.

Here you can see the video interviews made with Mauro Capo – Infrastructure Services Cloud Lead ICEG and Valerio Romano – Infrastructure Services Lead ICEG.

In addition to the whole part of Live Brand Journalism, the editing of Social Reporters was able to offer Live Media Social Coverage through the production of Instagram Stories and Photo Stories that informed the public audience of Accenture on an important and prestigious initiative that further enhances the position that the company has been pursuing for some time.

Video gallery

Institutional interviews with Valerio Romano and Mauro Capo

A beginning-to-end service that ended with the post-event release of a general video summary that included all the highlights of the event in just over 2 minutes, and above all, the release of a quali-quantitative report with all the data on the Twitter and Instagram audiences.

Gallery 

Stories or Tweet. Snackable Contents – Highlights