Highlights and Reports from "La Notte della Taranta", Social Reporters with Canon Italia

Report and KPI

  • Users involved : 406
  • Twitter Reach: 6.16 M
  • Videos made: 5

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As per tradition, the concert of August 25 in Melpignano, in the province of Lecce, closed the dances of the most anticipated European music festival of the summer. At this evening event, which lives through various mediums of art, Canon was presented as a Digital Imaging Partner and partnership with “La Notte della Taranta” Foundation was renewed. 

#Liveforthestory is the hashtag that now accompanies the most important events of the Brand. It is very useful in illustrating the emotions and suggestions of all the major initiatives.

The Salento city has turned into a great stage where we experience engaging rhythms, music and unique atmospheres that have been shared in many different ways.

Social Reporters

2 Social Reporters on site, 3 video shooting, 3 video interviews, 1 Photo Album, full Live Tweeting + Instagram Stories in real time.

These are the numbers, in short, of our activity, which was carried out thanks to the collaboration and support of the Canon Italia Communication Team.

An activity of Live Content Creation had a noticeable impact on the social audience of Twitter. In fact, many partners were involved and guests arrived from various areas of Italy and Europe

Do you want to discover the main insights about #Taranta21? Download the report!

Video Summary