Corporate Journalism, Live Oriented communication for companies.
Corporate or Brand Journalism is all the journalistic techniques which are used to execute business communication. Thanks to the latest releases of social networks like Facebook Live, Instagram Live, Linkedin Live, this concept has become even more prominent and there are many companies that are adopting this type of strategy within their communication activities.
The time factor has become imperative, planning takes on crucial importance and it is time to replace the old editorial calendar with a digital schedule and Live Oriented planning that provides the story of the most important moments on the company’s media platforms. The heart of this change is the coordination phase and the so-called assessment. Speed and real time do not mean improvisation. It means developing a real operational plan made up of people, publication frequency, expected outputs, validation processes, and community management.
Here's what you'll be able to do after this course:
What you get
How to register
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