Corporate Journalism

How to make your company a Media Company.

WHEN

Feb 26 2021

from 10:00 am to 12:00 am

PRICE

€ 150 + VAT

LOCATION

ONLINE

TEACHER

Ilario Vallifuoco

  • Course of 2 H
  • Open to a maximum of 30 participants
  • Theoretical approach on Corporate Journalism
  • In-depth look at Case Studies
  • Practical simulation on Delivery Management
  • Question Time
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The course

Corporate Journalism, Live Oriented communication for companies.

Corporate or Brand Journalism is all the journalistic techniques which are used to execute business communication. Thanks to the latest releases of social networks like Facebook Live, Instagram Live, Linkedin Live, this concept has become even more prominent and there are many companies that are adopting this type of strategy within their communication activities. 

The time factor has become imperative, planning takes on crucial importance and it is time to replace the old editorial calendar with a digital schedule and Live Oriented planning that provides the story of the most important moments on the company’s media platforms. The heart of this change is the coordination phase and the so-called assessment. Speed ​​and real time do not mean improvisation. It means developing a real operational plan made up of people, publication frequency, expected outputs, validation processes, and community management.

Here's what you'll be able to do after this course:

  • Design and write a Social Media Strategy Live Oriented.
  • Recruiting: how to compose an editorial staff and choose the individuals to be used on site.
  • How to transform your brand into aMedia Company.
  • Set up strategies for Live Brand Journalismand content marketing plans that are more relevant to each Social Network.
  • Live Crisis Management: how to manage unexpected occurrences during an event.
  • Draw up an editorial schedule for the most important events involving your company.
  • Data Journalism:How to transform data into editorial solutions and engagement strategies.
  • Enhance all real-time outputs such as videos and photos for along-term editorial strategy..

To whom is it dedicated?

We want to train new Live Communication professionals

Communication and marketing managers

Small and medium-sized entrepreneurs

Brand Managers

Bloggers

Freelancers and the self-employed

Young digital and social media marketing enthusiasts

Start-Ups

Communication and marketing managers

Bloggers

Brand Managers

Small and medium-sized entrepreneurs

Freelancers and the self-employed

Young digital and social media marketing enthusiasts

Start-Ups

What you get

  • Teaching materials and slides used in the Workshop.
  • Possibility to interact with our teachers, both at the end of the Workshop and later, for doubts and clarifications.
  • 15% discount on the first Social Reporters online event of your company.
  • Gadget Social Reporters.

How to register

Fill out this form and you will receive the program and payment instructions via email .  Doubts? Write us!