Social Reporters for Mondoconvenienza

How to tell the story of an in-store event through Brand Journalism

Report and KPI

  • Videos completed : 10
  • Views : 26K
  • Reach : 950K

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On 15 February a new Mondoconvenienza store was opened in the Municipality of Casamassima in the province of Bari. It was an event which was welcomed with great warmth by the community of Casamassima and the Apulian public.

The opening of a new store in Casamassima, in the province of Bari, was the second on the Apulian scene, and precisely for this important event Mondoconvenienza decided to give visitors a special day: food truck, live music, sports, gadgets and two illustrious guests, icons of the Apulian comedy: Pino Campagna and Uccio De Santis.

Social Media live Coverage

This event could not fail to preserve its best moments, a Mondoconvenienza company, which by definition is widespread in the territory and close to the communities could not fail to give voice to its important figures. In fact, with Social Reporters, Mondoconvenienza managed to tell all the highlights in real time on social media through snackable content and dedicated videos.

 Live brand journalism Social reporter

Thanks to the Social Reporters community and a dedicated editorial staff of Brand Journalists, we were able to give voice to the Director of the new store and to the Deputy Director, who shared their ambitions, relationships, and company values through a video interview.

Video gallery

Interviews with the Director and Vice Director of the Store

Real time storytelling The Student Recipes community

Thanks to the special contribution of “The Recipes of the Student”, we were able to give a playful review of the event: food truck, live music and all the moments of entertainment were interpreted and communicated in real time through Instagram Stories, Live Tweeting and funny video interviews.


Stories or Tweet. Snackable Contents – Highlights