Brand Reporter for the Philip Kotler Marketing Forum

how an event can have a voice throughout the year.

Report and KPI

  • Realized Videos : 10
  • Users involved : 240
  • Twitter Reach: 2.35K

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The words and energy of Marco Raspati, founder of Philip Kotler Marketing Forum and owner of Nexo Corporation, are worth thousands of words. As a young but very ambitious widow, he is able to bring the founding father of Marketing to Italy: Philip Kotler, and with it, a great deal of attention from Media, Brands, Institutions and Universities.

Social Reporters

An editorial staff of 6 Social Reporters allowed the entire Nexo Corporation entourage to devote itself to all the activities involved in the event, and at the same time, they did not lose sight of some of the elements that would enhance the event: its contents, guests and all the highlights.

13 video interviews, 1 video summary, 60 snapshots plus presence on social media with live tweeting and Instagram Stories represent the synthesis of the contributions produced in real time during the event.

Video gallery

Interviews with Philip Kotler, Marco Raspati and the Video Summary of the day.

A beginning-to-end service that ended with the post-event release of a general video summary that includes all the highlights of the event in just over 2 minutes, and above all, the release of a quali-quantitative report with all the data on the Twitter and Instagram audiences.