Live Content Creators

for internal communication of Axa Italia

Report and KPI

  • Reach : 5.57 M
  • Users involved: 184
  • Impression : 71.8 K

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The Axa Forum, held in Milan on 18 December, was an event organized by Axa Italia to promote innovation and forms of protection.

Placed within the much larger framework of the StartUpItalia Open Summit, the Axa Forum has seen numerous guests alternate on the small stage set up in one of the rooms adjacent to the central hall.

With the moderation of the journalist Barbara Gasperini, numerous prestigious guests took turns sharing their testimony on their respective areas of expertise.

Patrick Cohen, CEO of Axa Italia, opened the Forum by outlining the strategies of innovation and protection adopted by the group. Then there was the presentation of research conducted by Monica Fabris of Episteme, and then Alex Zanardi, the most representative face of sport in general and the forms of protection and prevention in support of competitive activities.

Finally, Diego Piacentini enlightened the audience on innovation in general, and how AXA Italia is an effective agent of change, guaranteeing, thanks to its own formats and initiatives, to give space to young people and new business ideas.

Live Tweeting and video interviews 

The engagement for this event included the composition of the work of two Live Content Creators who, through a shared editorial plan, carried out the real-time chronicle of the event both on Facebook and on Twitter.

Video gallery

Interviews with Alex Zanardi, Monica Fabris, and all of StartUp.